"When you cut through all the BS, the same time-proven methods that made companies trillions in the last 100 years continue to work today, and the rest is just IT people trying to sound important and leech a monthly fee off your work. Sure, have FB, Instagram, TikTok, place ads, but even in the best case scenario, 70-85% of your revenue should still come from offline." - Dan Banici
Direct-E helps elite, veteran marketers to leverage our advanced technology and unshackle themselves from the limits imposed by ISPs, hosts and CRM systems, while streamlining massive DIRECT (list) or PPC (pay-per-click) campaign operations.
Whatever your industry and outreach method, if you don't use Direct-E you're either losing leads, doing manually things that could benefit from automation and massive scalability, or both. We are available for the cost of a few consulting hours, to speak to your marketing executives, and determine if automating various aspects of your effort can be outsourced effectively to Direct-E.
We are the authors of the following books and whitepapers:
Over the years, we have published more than 20 industry specific whitepapers, guides and manuals.
Our strategic operational alliance with an M&A firm gives us deep real world analytics into methods that actually work.
OPTION TO LICENSE THE Direct-E TECHNOLOGY AND METHODOLOGY (knowledge transfer): There are organizations that can't outsource campaign work, the underlying IT work, or share internal lists to outside contractors due to internal regulations or due to mandatory compliance with industry-specific data privacy laws. If you are in this predicament, we can perform a "knowledge transfer" transaction. The only mandatory requirement is for two people to participate on your side: one person in this meeting must understand (technically) what we are talking about, and another must understand (from a campaign management perspective) what is being discussed. We negotiate a knowledge transfer fee as if you had bought a license to use our intellectual property for internal (not for resale) purposes, and you bring your best and brightest into a set of Zoom meetings. We explain the bird's eye view for executives, answering their questions, then we delve into the technical details with your IT people, until they report to you that they are able to build and deploy such campaigns using the tools they are most comfortable with. Minimum requirement on your part: one person well versed in one programming or scripting language (not a markup language) and a database analyst familiar with a flagship database platform, versed in SQL, and server-side scripting. They can be the same person. Training is scheduled after contract is signed and paid.
How good is the Direct-E system? Organizations pay us speaker's fees to have their teams hear what you just read on this page. The actual system is brilliance on wheels and a fountain of tangible value. It is practically a way to break free from the sending limits of your CRM provider, and automated to excellence for end to end performance. And yes, it can be adapted to multiple implementation methods if you choose to license it for yourself. If your IT guy knows PHP, you can do it that way. If he knows Python, that's perfect too. The core concepts can be implemented by any programmer, especially with the instructions right in front of them. We strongly believe that when you share valuable, actionable intel, smart people reciprocate your goodwill. It is now your turn to hail as a marketing legend or sales management champion and join the best in your industry, by cracking the code that turns marketing efforts into actual sales. Direct-E.
To prove our commitment to your success, here is a free copy of our book, "Cinema in Advertising: The Screen to Sale Playbook". Compare your current social media videos and TV ads, with the ones you'll make after you read it. You're welcome ;-)